"How Google Works" is a book written by Eric Schmidt, the former CEO of Google, and Jonathan Rosenberg, a senior advisor to Google's CEO. The book provides an inside look at the business and management strategies that have helped Google become one of the most successful and innovative companies in the world.
The book is divided into three main sections:
- "The Philosophy of Google" - This section covers the core values and principles that have guided Google throughout its history. The authors argue that Google's success is built on a culture of innovation and experimentation, and that the company's approach to decision-making is based on data and analysis, rather than intuition or gut feelings.
- "The Structure of Google" - This section covers the organizational structure and management practices that have helped Google scale and maintain its innovative culture. The authors argue that Google's structure is designed to be decentralized and flexible, with a focus on small teams and rapid decision-making.
- "The Operations of Google" - This section covers the day-to-day operations of Google, including its approach to product development, talent management, and marketing. The authors argue that Google's success is built on a process of continuous innovation and experimentation, and that the company's approach to product development is based on a "launch and iterate" model.
Throughout the book, the authors provide practical examples and case studies from Google's history to illustrate the concepts discussed. They also offer advice and insights on how other companies can adopt similar strategies and practices to drive innovation and growth.
Overall, "How Google Works" is a valuable and insightful read for anyone interested in understanding the strategies and practices that have helped Google become one of the most successful and innovative companies in the world. The book provides an inside look at the company's culture, organizational structure, and management practices, and offers practical advice and insights on how other companies can adopt similar strategies to drive innovation and growth.