In recent years, the combination of football and fashion has been growing stronger. This is evident in the increasing amount of football clubs that have begun activities in the high-end fashion industry.
Italian football clubs in particular are heavily investing in this area, making Italy a hub of fashionable football. Many big name Serie A clubs have created fashion lines, featuring exclusive merchandise such as stylish clothing, lifestyle products and accessories. For example, AS Roma launched their ‘Roma Style’ online store, while Inter Milan have partnered with fashion brand Diesel to create co-branded clothing.
AC Milan are also known for their style, and now have their own Milan Fashion Week, in which some of the biggest names in Italian fashion showcase their latest collections. Last year, for the first time ever, the event was held at the San Siro Stadium, which further demonstrates how the club is using football-inspired fashion to promote their image.
The combination of football and fashion is proving to be hugely popular among fans of Italian clubs, as the clubs are able to transcend from the world of sport to embrace the high-end fashion world. It is becoming increasingly common to see football clubs partnering with major fashion labels as a way to boost their profile, and as a result, Italian football clubs are now firmly established as fashion hubs.