Louis Vuitton's relationship with the beach has a long history. It all began in 1854 when Louis Vuitton opened his first store on the Rue del la Paix in Paris, which still stands today.
Since then, the iconic French luxury brand has become synonymous with luxury and elegance. Many of its most recognizable products, such as its famed handbags, use the signature LV initials, which have become a trademark of sorts.
The brand did not officially take to the beach until the 1950s, when it introduced a line of beachwear which was an instant hit. Known as “Beachwear By Louis Vuitton”, it featured fun and stylish garments like swimsuits, shorts, shirts, and even sunglasses. The playful stripes and fashion-forward colors set a new trend that soon spread globally.
Since then, Louis Vuitton has built on their beachwear line and expanded to include additional pieces such as beach dresses, sandals, and sun hats. And they’ve taken their vision of beach chic even further by creating special Limited Edition collections, like the 2012 collaboration with the late British designer Christopher Shannon, the “Sun Sea and Surfing” collection. It featured an array of beachwear inspired by different seaside cultures.
The Louis Vuitton beachwear line is designed to effortlessly take customers from the shore to street with luxurious pieces that beautifully blend fun and fashion. With a focus on bright colors and bold prints, it’s easy to turn heads and make a statement on the beach and off.
So whether you’re hitting the beach or enjoying a night out, the Louis Vuitton beachwear represents the perfect combination of form and function.