True. Shopping Ads use Merchant Center product data to decide how and where to show ads. Merchant Center product data includes product titles and descriptions, product images, price and availability, and product identifiers such as brand and GTINs. Shopping Ads use this data to determine when and where to serve ads for a particular product. Shopping Ads use an auction-based system to decide when and where to show ads, and Merchant Center product data helps Shopping Ads understand the quality and relevance of the product being advertised. As such, ensuring Merchant Center product data is accurate and up-to-date is essential for successful Shopping Ads campaigns.
