Ad extensions are useful tools for advertisers to make their campaigns more effective. They help business owners reach a wide range of audiences with relevant information and offer a great way to highlight unique services and products. For an advertiser with a chain of local restaurants, several ad extensions can be used to increase visibility and click-through rate, or CTR.
Location extensions allow the advertiser to add a map and a list of their restaurants and local store information. This can be extremely helpful for users who want to know where their nearest restaurant is located. Location extensions can be enabled through the AdWords dashboard, where the advertiser can specify their locations, as well as other related information, such as operating hours and contact numbers.
Call extensions enable users to reach the restaurant directly by displaying the contact number on display and search ads. This helps customers easily call the restaurant and make reservations, bookings, and other inquiries. This can be particularly useful during peak seasons and holidays.
Sitelink extensions allow advertisers to provide additional links to their landing page, different pages on their website, or other relevant webpages. Along with the main headline of the ad, sitelink extensions allow users to access deeper content within the site. For a restaurant, this could include the menu, reservations, and other special offers.
Review extensions are quick snippets from external reviews from local or international sites. This allows customers to get an unbiased perspective of the restaurant and strengthens the trust that an advertiser has already built with the audience. Additionally, it can also help to highlight positive customer experiences.
App extensions allow advertisers to link users directly to their mobile application download page. This can be beneficial for customers who want to access the restaurant's mobile app for reservations, delivery services, or loyalty programs. App extensions are also a great way to get more app downloads and encourage customers to use the app instead of going directly to the restaurant.
Lastly, structured snippets are a great way to highlight some of the restaurant’s offerings. This ad extension provides insight into the services they provide, such as if they have a kids menu, parking, catering services, and more. This can help to inform potential customers and make them more likely to visit the restaurant.
Overall, ad extensions can be a powerful tool for an advertiser with a chain of restaurants. From location and call extensions, to structured snippets and app extensions, these tools can help to increase visibility, improve CTR, and offer customers additional information. Ad extensions allow the advertiser to tailor their messaging to the right audience and create a more engaging and informative campaign that resonates with their target market.