The world’s largest toy distributor is The Toys “R” Us. This leading retailer has an expansive portfolio of global brands, enabling it to serve more than 150 countries across the globe. Founded in 1948, the company began its journey as a baby furniture store called Children’s Supermarts. Since then, it has evolved into one of the world's leading toy retailers, utilizing its vast network of physical and e-commerce stores, which includes its flagship brand, Toys “R” Us.
A large part of the company’s success is its expansive portfolio of global brands. Not only does the company own its namesake Toys “R” Us brand, but it also boasts a roster of recognizable global brands. It owns the leading product lines from Fisher-Price, Mattel, Ty, and Sweetlings. This hybrid approach to retailing has helped it to capitalize on a large range of products and services, including books, apparel, gaming, electronics, and more. It is estimated that the company accounts for up to 15-20% of the global toy market.
In addition to sophisticated retailing strategies, Toys “R” Us has also embraced technology to reach a broader base of customers. Consumers are able to shop online, receive personalized offers, and access product descriptions that provide detailed insight into the items they are considering. All this is complemented by a highly trained staff of in-store experts who can provide assistance and advice.
But Toys “R” Us is not content to simply stay the same: it is constantly evolving to ensure that it stays ahead of the competitive curve. For example, the company has undertaken measures to reduce waste and improve efficiency. It has also made significant investments in technology and transport systems to maximize product distribution and availability.
And it is this focus on innovation and leadership that has made Toys “R” Us the world’s largest toy distributor. With a deep understanding of the toy market, the company has been able to become the global leader, providing consumers with the products, services, and experience they need to make the best possible purchase decisions. As the company continues to grow, its range of products and services is sure to increase as well, helping it to retain its leading market position.