Advertisers care about driving calls to their business because having potential customers call their business directly can be a very effective way to convert leads into sales. Conversions happen more quickly when potential customers are able to talk to a live person rather than just browsing a website or mobile app, as customers can get their questions answered immediately. Businesses value warm leads, as the customer has already expressed interest in their product or service and are more likely to make a purchase. Additionally, in many cases, calling allows the business to collect data from the customer, such as phone number and address, which can be used for further targeted advertising and marketing. Lastly, being able to actually talk to potential customers through phones allows you to better understand their needs, build relationships, and tailor your services or products to meet these needs, resulting in higher customer satisfaction and better customer retention.
