Spinning the Web is a half-hour reality-based television show that follows a contest to find the next big web-based business success story. The show follows four entrepreneurs as they develop and market their business ideas in an attempt to win a cash prize. Each week, the contestants attend motivational lectures from industry experts, participate in challenges to show off their business and marketing skills, and present their business pitches in front of a panel of judges. At the end of each episode, the judge's panel challenges a contestant to step up to the plate and execute their idea on a budget. The series ends with the contestants participating in an online finale to determine the winner.
